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A banking chat experience to meet any customer's need effortlessly
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Group Bank is a top tier multinational banking and financial services corporation with over 26 million clients worldwide.
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The Opportunity
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Customers generally perceive the chat experience as falling short compared to in-person/phone
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Group Bank's customers don't trust that their problem can be solved over chat
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Chat experiences across the financial institution are inconsistent, skewing expectations
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The Ask
To design the foundation for the Group Bank's live agent chat experience that can be applied to all services, channels and lines of business, ensuring alignment.
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* This project has been modified with specific details and metrics removed in accordance with client Non-Disclosure Agreement guidelines.
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